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Author: Admin | 2025-04-28
Trending keywords, mentions, and topics on social media platforms.• Event detection (social heat mapping) - This metric is of great importance for agencies and researchers who use social media monitoring.• Social spam detection - Social media data mining allows for easier detection of spammers and bots on social media platforms like Instagram and Twitter.• Ecommerce - Social media data mining is used to analyze how people talk about products.• Digital media - Social media data mining is also applied to the field of digital media. For example, the content that is to be shown on a particular digital billboard may be decided upon through conducting a social media data mining process in order to cater to the audience’s preferences or needs.• Bloggers and social media influencers - Social media data mining is often used by bloggers and social media influencers to help them analyze the attitudes and feelings of their followers, what they are talking about, and how they feel about certain topics of discussion.• Brands - Social media data mining helps brands with important decision-making, for example, when deciding about potential future markets.• Research purposes - Researchers find the use of social media data in their research a valuable asset to their work due to the magnitude and easy accessibility of the data. Social media data mining can be applied in different research domains, including social science, research, health research, and technology research. Some of its uses in the research field include gathering opinions, conducting research, recruiting study participants, undertaking participative ‘citizen science', or fostering stakeholder involvement.• Government agencies - Social media data mining is also increasingly being used by government agencies for the purpose of welfare-focused interventions. One way social media data mining does this is by tracking residents’ moves as they document their activities at tagged locations
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